Toby Keith

Toby Keith Net Worth 2025: Earnings & Career

Toby Keith, a renowned American country singer, songwriter, actor, and record producer, left an indelible mark on the music industry with his captivating songs and entrepreneurial ventures. Born on July 8, 1961, Keith's career spanned over three decades until his passing on February 5, 2024. This article delves into his age, biography, physical attributes, personal life, net worth, career milestones, business ventures, educational background, and social presence.

Personal Profile About Toby Keith

Age, Biography, and Wiki

Toby Keith Covel was born on July 8, 1961, in Clinton, Oklahoma. He grew up in a family that valued music, which influenced his early interest in the genre. Keith rose to fame in the late 1990s and became one of the most successful country artists of all time, known for hits like "Courtesy of the Red, White and Blue" and "Should've Been a Cowboy." Throughout his career, he released numerous albums and collaborated with other artists, cementing his status as a country music icon.

Occupation Country Singer
Date of Birth 8 July 1961
Age 64 Years
Birth Place Clinton, Oklahoma, U.S.
Horoscope Cancer
Country U.S
Date of death 5 February, 2024
Died Place Oklahoma, U.S.

Height, Weight & Measurements

Toby Keith stood at 6 feet 2 inches (1.905 cm) tall. Details about his weight are not as readily available, but his height often made him a notable figure on stage and in public appearances.

Height 6 feet 2 inches
Weight
Body Measurements
Eye Color
Hair Color

Dating & Relationship Status

Toby Keith was married to Tricia Lucus. The couple had a long-standing relationship and were together until his passing in 2024.

In 2002, he released the Unleashed album which included four singles. First was "Courtesy of the Red, White and Blue (The Angry American)", which Keith wrote in 20 minutes as a response to the September 11, 2001 attacks. The song references Keith's father, a United States Army veteran who died that March in a car accident. Both this song and "Who's Your Daddy?" were number 1 hits, with "Rock You Baby" reaching number 13. The last single was "Beer for My Horses", a duet with Willie Nelson which spent six weeks at the top of the country charts. At the time, it was also Keith's highest entry on the Hot 100, at number 22. In July 2003, Keith made a guest appearance on Scotty Emerick's debut single "I Can't Take You Anywhere", which was previously recorded by Keith on Pull My Chain. Emerick's version of the song was his only top 40 country hit, at number 27.

On August 31, 2005, Keith founded a new label, Show Dog Nashville. Its first release was his 2006 album White Trash with Money, followed by the soundtrack to Broken Bridges. He also abandoned Stroud as co-producer in favor of Cannon's wife, Lari White. The album included three singles: "Get Drunk and Be Somebody", "A Little Too Late", and "Crash Here Tonight". Big Dog Daddy followed in 2007, with Keith serving as sole producer. Its singles were "High Maintenance Woman", "Love Me If You Can", and "Get My Drink On". "Love Me If You Can" became Keith's first number 1 hit since "As Good as I Once Was" more than two years prior. A two-disc Christmas album, A Classic Christmas, followed later in 2007. In 2008, Keith completed his Biggest and Baddest Tour. On May 6, 2008, he released 35 Biggest Hits, a two-disc compilation featuring most of his singles to date, as well as the new song "She's a Hottie", which peaked at number 13 on Billboard's country songs chart.

Keith had made numerous trips to the Middle East, starting in 2002, to perform for those serving in the U.S. military. "My father was a soldier. He taught his kids to respect veterans", said Keith. "It's that respect and the thank-you that we have a military that's in place and ready to defend our nation; our freedom."

On March 24, 2001, Keith's father, H.K. Covel, was killed in a car accident. That event and the September 11 attacks in 2001 prompted Keith to write the song "Courtesy of the Red, White, & Blue", a song about his father's patriotism and faith in the United States, originally intended only for live shows. According to Keith, following a performance for military leadership, Commandant of the Marine Corps James L. Jones told Keith it was his "duty as an American citizen" to record the song. As the lead single from the album Unleashed (2002), "Courtesy of the Red, White, & Blue" peaked at number one on the July 20, 2002, Billboard Hot Country Songs chart.

At the performance, he dedicated "Courtesy of the Red, White and Blue" to his father who, as he sings early in the song, lost an eye while serving in the U.S. Army. "Responding to the criticism around the performance, Keith said in a statement that 'I don't apologize for performing for our country or military. I performed at events for previous presidents Bush and Obama and over 200 shows in Iraq and Afghanistan for the U.S.O.' Speaking to The Atlantic, he said, more pointedly, that if 'the president of the frickin' United States asks you to do something and you can go, you should go.'"

Keith's father, H. K. Covel, was killed after a charter bus collided with his car on Interstate 35 on March 24, 2001. The Covel family was awarded $2.8 million for his wrongful death on December 25, 2007. Elias and Pedro Rodriguez, operators of Rodriguez Transportes of Tulsa, and the Republic Western Insurance Co. were found liable, as they failed to equip the bus with properly working air brakes.

Parents
Husband Tricia Lucus (m. 1984)
Sibling
Children

Net Worth and Salary

At the time of his death, Toby Keith's net worth was estimated to be $400 million. His annual income was substantial, with some sources suggesting he earned around $50 million per year. His estate's net worth was reported as $260 million in posthumous recognition, reflecting his enduring financial legacy.

Keith made an appearance at the first Total Nonstop Action Wrestling (then NWA-TNA) weekly pay-per-view on June 19, 2002, where his playing of "Courtesy of the Red, White and Blue" was interrupted by Jeff Jarrett. He would later enter the Gauntlet for the Gold main event and eliminate Jarrett from the match. He appeared the next week, on June 26, and helped Scott Hall defeat Jarrett in singles action.

Keith's music career and his various other business ventures made him one of the wealthiest celebrities in the United States. The July 15, 2013, edition of Forbes magazine features Keith on the cover with the caption "Country Music's $500 million man". The article titled "Cowboy Capitalist" by Zack O'Malley Greenburg also contains information regarding Keith's earnings as a musician over the course of his career, such as earning $65 million in the past 12 months, which surpasses the earnings of even more well known musicians such as Jay-Z and Beyoncé and that he hasn't earned less than $48 million a year over the past 5 years. Keith wrote at least one #1 country single per year over the past 20 years and the partnership between his own label, Show Dog-Universal, and Big Machine Records, which Keith also helped found in 2005.

Career, Business and Investments

Toby Keith's career was marked by several successful albums and tours. He released 19 studio albums, selling over 40 million records worldwide. His entrepreneurial ventures included a chain of restaurants, "I Love This Bar and Grill," which became a top-grossing restaurant in the United States. Keith also founded his own record label, further expanding his business portfolio.

Keith graduated from Moore High School and worked as a derrick hand in the oil fields. He worked his way up to become a supervisor. When Keith was 20, he and his friends formed the Easy Money Band, which played at local bars and roadhouses as he continued to work in the oil industry. At times, he would have to leave in the middle of a concert if he was paged to work in the oil field.

In 1982, the oil industry in Oklahoma began a rapid decline, and Keith soon found himself unemployed. He fell back on his football training and tried out for the professional Oklahoma Outlaws. When he did not make the team, he joined its unofficial semi-pro farm club, the Oklahoma City Drillers, and played defensive end while continuing to perform with his band. He then returned to focus once again on music. The Easy Money Band then began playing the honky-tonk circuit in Oklahoma and Texas.

Keith's debut single, "Should've Been a Cowboy", went to number one on the U.S. Billboard Hot Country Songs chart in 1993, and it reached number 93 on the Billboard Hot 100. This song led off his self-titled debut album. Certified platinum by the Recording Industry Association of America (RIAA) for shipments of one million copies, the album produced three more Top 5 hits on the country charts with "He Ain't Worth Missing" (at #5), "A Little Less Talk and a Lot More Action" (originally the B-side of "Should've Been a Cowboy"), and "Wish I Didn't Know Now" (both at #2). Stephen Thomas Erlewine of AllMusic wrote of the album, "It is given a production that's a bit too big, clean, glossy and cavernous for Keith's good—it fits the outsized sound of early-'90s radio, but not his outsized talent—but beneath that sheen the songs are very strong." He also thought that it showed the signs of the style that Keith would develop on subsequent albums. The album's success led to Keith touring with then-labelmates Shania Twain and John Brannen. Keith and Twain also appeared in Tracy Lawrence's music video for "My Second Home" in 1993.

Following this album was Pull My Chain, released in August 2001. The album's three singles—"I'm Just Talkin' About Tonight", "I Wanna Talk About Me", and "My List"—all went to number 1 on the country charts, with the latter two both holding that position for five weeks. "I Wanna Talk About Me", written by Bobby Braddock, also displayed a country rap influence with its spoken-word lyrics. The Country Music Association named "My List" as Single of the Year in 2002. Of Pull My Chain, Erlewine wrote that "this is a bigger, better record than its predecessor, possessing a richer musicality and a more confident sense of humor".

Keith performed on a series of television advertisements for Telecom USA for that company's discount long-distance telephone service 10-10-220. He also starred in Ford commercials, singing original songs such as "Ford Truck Man" and "Look Again" while driving Ford trucks.

Social Network

Toby Keith was active on various social media platforms before his passing. His official social media accounts were a way for fans to engage with his music and personal life.

Keith released his chart-topping debut single, "Should've Been a Cowboy", in 1993. During the 1990s, Keith released his first four studio albums, each of which earned gold or higher certification. Keith's breakthrough single, "How Do You Like Me Now?!", was the title track to his 1999 album How Do You Like Me Now?! The single was the number one country song of 2000. Keith's next three albums were certified 4× Platinum, and each album produced three number one singles. In 2005, Keith founded the label Show Dog Nashville, which later became Show Dog-Universal Music. Keith also made his acting debut in 2006, starring in the film Broken Bridges. He co-starred with comedian Rodney Carrington in the 2008 film Beer for My Horses, inspired by his song "Beer for My Horses".

In 1999, Keith moved to DreamWorks Records' Nashville division, of which Stroud served as president. His first release for the label was "When Love Fades", which also failed to make Top 40. Upon seeing the single's poor performance, Keith requested that it be withdrawn and replaced with "How Do You Like Me Now?!", a song that he wrote with Chuck Cannon, and which had previously been turned down by Mercury. It also served as the title track to his first DreamWorks album, How Do You Like Me Now?! The song spent five weeks at number 1 on the country charts, and became his first top 40 pop hit, with a number 31 peak on the Hot 100. It was also the top country song of 2000 according to the Billboard Year-End chart. The album, which was certified platinum, produced a Top 5 hit in "Country Comes to Town" and another number 1 in "You Shouldn't Kiss Me Like This". It was also his first album to feature songs co-written by Scotty Emerick, who would be a frequent collaborator of Keith's for the next several albums. Steve Huey wrote that this album "had a rough, brash attitude that helped give Keith a stronger identity as a performer." In 2001, Keith won the Academy of Country Music's Top Male Vocalist and Album of the Year awards.

Keith's sixteenth album, Hope on the Rocks, was released in late 2012. It produced only two singles, both of which are top 20 hits: "I Like Girls That Drink Beer" reached at number 17 and the title track peaked at number 18.

In the Autumn of 2005, he filmed Broken Bridges, written by Cherie Bennett and Jeff Gottesfeld, and directed by Steven Goldmann. This feature film from Paramount/CMT Films was released on September 8, 2006. In this contemporary story set in small-town Tennessee, Keith plays Bo Price, a washed-up country musician. The movie also stars Kelly Preston, Burt Reynolds, Tess Harper, and Lindsey Haun.

In April 2008, Keith said that Barack Obama "looks like a great speaker and a great leader. And I think you can learn on your feet in there, so I don't hold people responsible for not having a whole bunch of political background in the House and Senate." His remarks continued, "I think [John] McCain is a great option too." In August 2008, he called Obama "the best Democratic candidate we've had since Bill Clinton".

ABC invited Keith to perform on a 2002 Fourth of July concert it was producing. According to Keith, he was dropped from the show after host Peter Jennings heard the song "Courtesy of the Red, White and Blue" and rejected it. Keith was further quoted as saying "Isn't he Canadian?", and "I bet Dan Rather wouldn't kick me off his show." Dan Rather, in response, stated "And I'm not gonna be a hypocrite, you wouldn't want me to. I like Peter, he's a good guy." ABC, however, stated that it was the network that did not want to begin the show with an angry song. Jennings later stated that, while the situation was regrettable, opening the show with the song "probably wouldn't set the right tone."

On February 10, 2024, the University of Oklahoma men's basketball team hosted rival Oklahoma State. The song "Red Solo Cup", recorded by Keith, inspired the university to honor him by handing out red Solo cups with any purchase of a drink. Videos of fans singing "Red Solo Cup" while holding their drinks aloft circulated on social media after the game.

Education

While specific details about Toby Keith's educational background are not widely available, his focus on music and sports was evident from an early age. He attended high school in Oklahoma and later pursued a career in music.

Toby Keith's legacy continues to inspire new generations of country music fans, and his contributions to the genre remain unparalleled. Through his music and business ventures, he left a lasting impact on the entertainment industry.

Covel Jr. He had a sister and a brother. The family lived in Fort Smith, Arkansas, for a few years when Keith was in grade school but moved to Moore, Oklahoma (a suburb of Oklahoma City), when he was still young. Before the family moved to Moore, he visited his grandmother in Fort Smith during the summers. His grandmother owned Billie Garner's Supper Club in Fort Smith, where Keith became interested in the musicians who came there to play. He did odd jobs around the supper club and started getting up on the bandstand to play with the band. He got his first guitar at the age of eight.

After the family moved to Moore, Keith attended Southgate Elementary, Highland West Junior High and Moore High School, where he played defensive end on the football team.

Keith then signed with the short-lived Nashville division of A&M Records to release his third album Blue Moon in April 1996. That album received a platinum certification and produced three singles. Its first single, "Does That Blue Moon Ever Shine on You", which Keith wrote in 1987, peaked at number 2. Following it were "A Woman's Touch" at number 6, and "Me Too", which became his third number one hit in March 1997. Keith also appeared on The Beach Boys' now out-of-print 1996 album Stars and Stripes Vol. 1 performing a cover of their 1963 hit "Be True to Your School" with the Beach Boys themselves providing the harmonies and backing vocals.

Keith's final DreamWorks album was Honkytonk University in early 2005. Lead-off single "Honkytonk U" peaked at number 8, followed by "As Good as I Once Was", which spent six weeks at number 1, and "Big Blue Note" at number 5. After the release of the latter, DreamWorks Records ceased operations.

In 2005, Keith opened Toby Keith's I Love This Bar & Grill in Oklahoma City, Oklahoma, as well as Syracuse, New York, and Tulsa, Oklahoma, and later also had restaurants in Thackerville, Oklahoma; Auburn Hills, Michigan; Kansas City; Las Vegas; Mesa, Arizona; Peoria, Arizona; St. Louis Park, Minnesota; Foxborough, Massachusetts; Cincinnati, Ohio; Newport News, Virginia; and Denver, Colorado. Keith did not actually own the new restaurants; the new restaurant is the first in a franchise under Scottsdale, Arizona-based Capri Restaurant Group Enterprises LLC, which purchased the master license agreement to build more Toby Keith restaurants nationwide. Capri Restaurant Group is owned by Frank Capri, who opened the restaurant in Mesa in the shopping center known as Mesa Riverview and is planning on opening multiple locations across the country.

He was an avid University of Oklahoma sports fan, and Keith was often seen at Oklahoma Sooners games and practices. He was also a fan of professional wrestling, being seen in the front row of numerous WWE shows that took place in Oklahoma, as well as performing "Courtesy of the Red, White, & Blue" live at the first ever TNA Wrestling show on June 19, 2002. He was also a fan of the Pittsburgh Steelers football team. He was a Free Will Baptist.

Keith filmed a PSA for Little Kids Rock, a national nonprofit that works to restore and revitalize music education in disadvantaged U.S. public schools.

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